Website Content | merge electric fleet solutions
Merge Electric Fleet Solutions is a Houston-based startup focusing on fleet electrification. It offers small and large businesses a clear, affordable, and data-driven path to adding electric vehicles and charging to their operations.
My role:
Guide and maintain website content and pages to promote our products, services, and industry expertise in a simple, effective presentation
Blog production
Copywriting and CTA optimization
Design direction and graphics production
Photo selection and licensing approval
Update website copy, design, and organization to improve user efficiency and comprehension of business values
homepage
product page: PowerRail™
PowerRail™ is an EV charging system designed to simplify charger installation and lower operational costs. Compared to industry-standard charging, it involves minimal construction and trenching, shorter setup times, and more efficient power distribution.
My role:
Produce and guide website content to highlight product benefits and application
Copy and design direction as well as generate supplemental data graphics
Photography selection
User testing and implementation of feedback