digital advertising Strategy

Mu health care

True Media is a data-driven media company that teams up advertising students each summer for a digital marketing boot camp and competition. My team was responsible for creating a media strategy that advertises MU Health Care’s emerging tech product — Video Visits — similar to FaceTiming your doctor, which became more popular during the COVID-19 pandemic. During my time, I learned how to extract actionable insights from a breadth of research and data that span online and offline learning. We targeted proven and innovative tactics to develop an integrated connection strategy using a variety of platforms, such as programmatic displays and physical pop-ups, to boost conversion and adoption rates among their target market: college students and mothers with young children.