voice rebrand & digital content creation

flat branch home loans

As part of a rebranding project, I helped redefine this regional mortgage company’s voice and personality. My goal was to strip away the layer of boring stuffiness that insulates most financial companies and replace it with a refreshing image. This rebrand was a chance for us to create an empathetic and dependable tone that first-time home-buying millennials, who are navigating the firsts of adulthood, can finally lean on.

Graphic Designers: Sarah Crites, Lydia Kappelmann and Matt Coatney.

Let’s get you home

As the company began pollinating across the Midwest, FBHL shifted their focus to highlight their reliant and localized services.

Thus, they required an updated tagline that could really send their new confident and trustworthy image … home.

Lender bios

I scrapped the pushy sales pitches for engaging, personal stories, so mortgage lenders can seem more relatable to their investigative homebuyers.

blog

Armed with a budding company blog called The Branch, I got to talk with loan officers and their annexed real estate agents about everything there could possibly be inside the topic of homes, and packaged it all together in about 20+ separate blogs.

Social media

We didn’t want to leave all of this new energy on the website, so we took this fresh face to Facebook and Twitter.

Contest Campaign: #31DaysOfGiving

FBHL put on a giveaway to rack up more fans and widen its brand awareness. I wrote the accompanying social media copy for the campaign, and in total, the posts garnered 30K comments and reactions combined and helped grow the page by 1,000+ likes.

Employee Spotlight Campaign: Strong Women of Flat Branch Home Loans

FBHL’s secret ingredient that helped them stand out amongst the competition is that a majority of their upper-level management is comprised of women.

For Women’s History Month, we brought them together to highlight the progress the industry has made while giving advice to other aspiring mortgage leaders. We created an anthem video that featured a roundtable discussion on issues women face in mortgage along with a landing page that housed the video and some knockout pull-quotes.