Blog & Content Writing | merge electric fleet solutions

Merge Electric Fleet Solutions is a Houston-based startup focusing on offering small and large businesses a clear, affordable, and data-driven path to adding electric vehicles and charging to their operations.

My role:

  • Plan and organize blog content to promote our products, customers, and industry knowledge

  • Copywriting and CTA optimization

  • Graphic design

  • Photo selection and licensing approval

  • Update website copy, design, and organization to improve user efficiency and comprehension of business values

 

Press release: Powerrail™ Charging system Product launch

Press release announcing our innovative charging infrastructure that requires less digging / trenching, making it more affordable and scalable than traditional infrastructure.

 
 

Case study / Featured article

I created a case study to showcase our work for a Dallas-based client, Safehaven Pest Control. It was picked up by four media companies, including Electrek (one of the leading news organizations covering the EV industry), resulting in 112 online postings and a few booked interviews for other outlets like Fleet Future and The Charged Cycle podcast.

business Insights

This blog dives into the business strategy behind Merge Electric Fleet Solutions and why focusing on business fleets is vital to the growth of the EV industry.

teaching Technology

This blog covers the basics of planning a charging infrastructure for businesses seeking to add EVs; it’s part of a content series addressing myths and questions regarding EV technology.

To showcase how different charging levels change charging speeds, we included a chart detailing the Ford F-150 Lightning’s charging experience.

 
 

tackling common questions / myths

We tested the Ford F-150 Lightning in winter conditions and covered the effects of cold weather on driving efficiency compared to gas-powered cars.

 
 

unpacking legislation

California passed a series of electrification rules and guidelines for businesses – however, it was fairly confusing, so we created content to simplify the information.

The blog includes a chart for various vehicle types and their deadline to be switched to electric.

 
 

industry insights

Providing analysis on the EV industry at a broader level to reveal more that’s behind the scenes.