Content Campaigns | merge electric fleet solutions
^ LinkedIn carousel sample for a product launch
Merge Electric Fleet Solutions is a Houston-based startup focusing on fleet electrification. It offers small and large businesses a clear, affordable, and data-driven path to adding electric vehicles and charging to their operations.
My role:
Guide and maintain content and pages to promote our products, services, and industry expertise in a simple, effective presentation
Blog production
Copywriting and CTA optimization
Design direction and graphics production
Photo selection and licensing approval
Update website copy, design, and organization to improve user efficiency and comprehension of business values
What’s below? Blog, social infographic, press release, and CEO messaging / content
Blog: navigating the future of fleet electrification
To show off our industry insights and expertise, I crafted a blog and social post to discuss why our company viewed fleet electrification as a profitable path for EV applications.
A typical content package includes a blog, social post, and communications templates for team members to use for promotion.
Blog post
Social slideshow / carousel
case study: safehaven pest control
I created a press release / case study for our Dallas-based client Safehaven Pest Control that was picked up by four media companies, including Electrek (one of the leading news organizations covering the EV industry). In total, it resulted in 112 online postings and a few booked interviews for other outlets like Fleet Future and The Charged Cycle podcast.
The following is the case study’s press release, Electrek’s article, and a social post carousel.
Press Release
featured article
Social slideshow / carousel
Product launch: Powerrail™
Merge launched PowerRail™ to make charging electric vehicles more affordable and scalable with less construction and energy.
To promote PowerRail, I created a landing page, informational one-sheets, a series of short social videos, and other assets to communicate the product – samples can be found below.
Landing page
press release
Social slideshow / carousel
Social videos
Short social videos and slideshows are a more visually-focused and engaging way to clearly and efficiently convey information.
The three videos each introduce a specific value / selling point.
The slideshow highlights customer pain points and how this product can address them using the values communicated in the videos.
Informational one-sheets
CEO Content Strategy
An effective content strategy for any startup doesn’t end with the company’s pages, it also leverages team members and leaders to promote the brand.
To boost my CEO’s social presence and voice, we created LinkedIn articles and social posts to share with his network – below are two examples.
