Barnum’s animal crackers
snack curiously
Barnum tends to tout their high dose of calcium, which may be fun and cool for the skeletal system, but where’s the brain power in snack time nowadays? Let’s add some color, fur and teeth to Barnum’s greatest acts and exercise our imagination with some poetic riddles to crack.
print ads
out-of-home
Mysterious, life-sized paw prints plastered across sides of buildings, store aisles and a variety of walkways.
digital (instagram stories)
Daily, kid-friendly, Insta quizzes worthy of cracking.
Collectables
Fun and playful stickers can be found in individual bags of crackers, or a few come in every box. When scanned, they crack the animal wide open.